Help marketing your law firm online 

Online is a major battle ground in promoting legal services - if you're not in mix already then you need to be.  Indeed online legal services is already moving into a "second phase", for a long time most firms were doing it so badly (or not at all) that it was a major growth area for firms that were faster off the starting line.  In other words, it was very easy to compete online, but with the whole industry growing wise to the potential (and with such lucrative rewards on offer) the battle is escalating.

This is where we come in - as opposed to 'one-size-fits-all' solutions, we can help with ideas and solutions to try to out-smart and out-compete other firms in your market.  

WEBSITES:   We can help create or renovate the way you present your firm online.  Yes, the design and impression you create are important - but ultimately websites are a tool to deliver your sales pitch.  That is one thing that many firms really overlook - they forget to engage with potential clients, or give them anything they are ever likely to read.  So one important way that we can help is not only creating a website, but also in actually writing the sales pitch.  Not only is it something we do for a living, it frees up your time to concentrate on your billable hours.  The sales pitch is always written by another lawyer.

SEARCH ENGINE MARKETING:  Having your sales pitch is one thing; the other leg of promoting your firm online is grabbing potential clients when they are looking online.  To do that you need to advertise the firm online and (in time) to look at your search engine positioning for the 'free listings'.  Advertising comes first and foremost because you can control it, and advertise across a range of services with speed.  The beauty of this kind of advertising is that it is directly proportional to the number of calls that come in - you only pay when visitors come through to your sales pitch, and they tend to be highly qualified leads.  The downside is that it is a real-time auction between lawyers, and the more law firms that come to the party the more expensive it gets.  That's where getting clever can really pay off - without giving too much away, not all of the potential clients are where your competitors think they are online.  That's where we can help - not just to set you up online, but to work to try to maximize your return on investment.  

Together - between your online advertising driving visitors to the site, and your sales pitch converting visitors into client leads you can work to improve the numbers of new clients you are pulling from online. 

At all times when you work with us, your contact is always another lawyer and all search engine marketing is performed by someone personally accredited by Google (rather than accredited business delegated to a non-accredited employee).

To speak about how we can help your firm, call or email us today. 

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